1 --> jclinton (~jclinton@76.92.124.204) has joined #marketing
   2 <pcutler> jclinton: I have a feeling this will be a short meeting
   3 <jclinton> pcutler, ok.
   4 <pcutler> I'll give it a few more minutes
   5  stormy did cancel last night, and the rest of the folks who did the Doodle poll really aren't here, but anyway?
   6  Minutes from last meeting:  http://live.gnome.org/GnomeMarketing/MarketingTeamMeetings/14JAN2010Meeting?
   7  Today's agenda:  http://live.gnome.org/GnomeMarketing/MarketingTeamMeetings/13FEB2010Meeting?
   8  jclinton: since you're here, I have 3 things?
   9 --> nmarques (~nmarques@es2-84-91-7-44.netvisao.pt) has joined #marketing
  10 <pcutler> 1 - I still need to send an email to all the hackfest members to follow up on getting the materials we started in to the wiki
  11  2 - we need to recap the 3.0 marketing campaign we brainstormed too, and get that in the wiki so we can share it out wider?
  12  hi nmarques - I was just starting, we have a lower attendance than expected.  Agenda here:  http://live.gnome.org/GnomeMarketing/MarketingTeamMeetings/13FEB2010Meeting?
  13  jclinton: did you see the board minutes from their last meeting??
  14 <jclinton> hum, i think i saw but didn't read
  15 <pcutler> They referenced having a Marketing hackfest and mentioned you and me by name, so I'm thinking we need to get these videos kicked off
  16  what topics we want to cover, high level story boarding kind of thing?
  17  I think the hackfest notes said "March" and I panicked a bit, but I think we have more time, like maybe May?
  18  that would give us a couple months to do some solid planning, then filming at a hackfest - and maybe some editing or proofing or something at GUADEC in July?
  19 <jclinton> ok
  20  that reminds me, have you seen the nexus one videos??
  21 <pcutler> nope
  22  similar to the chrome ones??
  23 <jclinton> better
  24  but similar?
  25  http://www.youtube.com/googlenexusone?utm_source=nexusonesite&utm_medium=link&utm_campaign=embed?
  26  the video down below that starts playing immediately is my favorite?
  27 <pcutler> so I'll do this - I'll kick off 2 emails, one to the hackfest group, and one to the wider list - if you can respond with that link as something we should be reviewing, great
  28 <jclinton> ok, in a wiki form?
  29 <pcutler> I think I'll talk to stormy when I see her next week about talking to Leslie @ Google - maybe they have someone we can interview there on the process they went through in putting those together
  30  I was just thinking email for now, but yeah, we should put together a Video planning page in the wiki, makes sense?
  31 <jclinton> ok
  32 <pcutler> jclinton: last question for you - have you had any time to give any more thought to the application dialog for Friends of GNOME?
  33 <jclinton> if we're doing something at guadec, i need to plan that trip soon
  34  so, sooner the better?
  35  wrt the dialog, no i haven't made any progress on that?
  36 <pcutler> ok.
  37 <jclinton> but i still stand by the plan
  38  i just need to find the time?
  39 <pcutler> Yeah, as far as the video stuff - chicken and the egg - I almost think we need to figure out what we want to do, then decide when we want to do it - what are your thoughts?
  40 <jclinton> wasn't there something last meeting about announcing the 3.0 marketing strategy?
  41  meeting in May and at GUADEC seems most likely to succeed?
  42 <pcutler> jclinton: yeah, I'm behind - I'm supposed to send an email to the hackfest group to recap our discussions around that
  43 <jclinton> so let's plan for that
  44 <pcutler> so I need to capture all of our notes from everyone who was there, get it in the wiki and then announce it and call for feedback.  I'll get that email out this weekend
  45  totally dropped the ball on that?
  46 <jclinton> ok
  47  does May and GUADEC work for you??
  48 <pcutler> yup, it should
  49 <jclinton> ok
  50 <pcutler> so we can include that in the proposal.  It would even be cool if we had rough cuts to show at GUADEC
  51  but I'm getting ahead of ourselves  :)?
  52 <jclinton> if we do get to that point, it will be without celebrity appearances
  53  which is fine with me?
  54  the google chrome and wave videos worked w/o celebrities?
  55 <pcutler> yeah - we'll need to find a balance - maybe there are 2 or 3 we have done, and then a couple more we can film the celebrities at GUADEC for the video
  56 <jclinton> yep
  57 <pcutler> but we have time to discuss that
  58 <jclinton> we need to have a video specific irc meeting
  59  lets send out a doodle for that?
  60 <pcutler> ok, here's what I'm thinking - 
  61  1 - I'll send out the email this weekend to the hacfest team.  Let's get on the wiki what we discussed with a goal by next weekend?
  62  2 - we recap that, and next weekend send it to the marketing list for feedback?
  63  (which there will be lots of, this is a subjective subject, but anyway)?
  64 <jclinton> ok
  65 <pcutler> 3 - In that email, I'll include a handful of doodle links to discuss, introduce and form a team for next steps
  66  (and we can all blog about it)?
  67 <jclinton> yep, sounds good
  68 <pcutler> (I'm a very logical planner / thinker for better or worse)
  69  we had some good attendance at the last meeting with a couple people saying they had video experience, so I'm hopeful they can help?
  70  besides that, everything else I had to talk about I can recap to the marketing list (new website next steps, still need help for the GNOME store, and Joe re-launching Footnotes)?
  71  nmarques: you've been active on the list lately, was there anything you wanted to discuss??
  72 <nmarques> I would like to throw some ideas for debate
  73 <pcutler> go for it
  74 <nmarques> or at least for people to think on this
  75  1. I'm working on a small campaign to propose the list?
  76  this is based on promoting endangered species, thus establishing gnome brand one step closer to social responsability?
  77  through social responsability we should make it easier to encourage companies to support us through friends of gnome?
  78  as an example?
  79  the campaign consists on the following?
  80  launch a challenge to all the artists to provide 1 or more full themes for 3.0 release?
  81  associate ourselfs with other organizations working on that field?
  82  so we can have more media to make available to artists, etc?
  83  and promote GPL?
  84  I'm getting this on paper, so it should hit the list soon?
  85 <pcutler> ok, an email will be good.  I think there will be a number of questions
  86 <jclinton> I'm not sure I understand yet so I'll withhold judgment until that email.
  87 <pcutler> nmarques: my biggest challenge or question is how does this complement GNOME 3.0?  Being all volunteers, we have limited resources, and our focus for this year is the upcoming GNOME 3.0 launch in Sept
  88 <nmarques> this won't actually mess with gnome 3.0
  89  neither it will require man power?
  90  it's just a marketing value addition?
  91 <pcutler> ok, I'll wait for the email, because I don't think I understand
  92 <nmarques> imagine we do so
  93  from a practical point of view?
  94  we can associate GNOME 3.0 with Iberian Lynx?
  95  promoting that species which has less than 40 individuals in the world?
  96  its the rarest cat in the world, and this cat is also my neighboor ;)?
  97 <jclinton> I see, you are thinking of merging releases with code names ala Ubuntu or O'Reilly books.
  98 <nmarques> might go that way
  99  but that doesn't give enough projecting?
 100  I'm also thinking on launching this to the community?
 101 <pcutler> that's an option, but the GNOME community made a conscious decision 6 or 7 years ago to no longer nickname releases
 102 <nmarques> for instance artists to provide a theme
 103  based on it for the 3.0 release?
 104  including a full communication on our webpage?
 105  and a request that all distributors support us, by not removing the default gnome campaign themes from their distribution pakcages?
 106 <pcutler> nmarques: that was kind of my point earlier - artists are resources - and we haven't been able to have an artist create a banner / header for the new GNOME store yet, much less a whole theme
 107 <nmarques> paul, I'll work that out
 108  there will be people to do it?
 109 <pcutler> great!
 110 <nmarques> gnome related or not gnome related
 111  even if I have to get someone paying for the job?
 112  2. We need a statiscal platform?
 113  I'm planning to get a sponsorship for GNOME for this?
 114 <jclinton> statistical platform?
 115 <nmarques> yes
 116 <jclinton> like usage data?
 117 <nmarques> a machine to be used for surveys
 118 <pcutler> nmarques: we have that
 119 <jclinton> oh, ala the Rusty Survey Monkey situation
 120 <nmarques> strange how it wasnt mentioned on the mailling list before
 121  :(?
 122 <pcutler> we have lime survey installed.  I've been thinking of opening a ticket to have the sysadmin move it out of behdad's gnome space though
 123  nmarques: it was?
 124 <jclinton> it was on a different mailing list
 125 <pcutler> jclinton: oh, you might be right
 126 * pcutler is on too many lists
 127 <nmarques> it is nice to know anyway
 128 <jclinton> there's always Google Forms, too
 129 <nmarques> so one less thing to consider
 130 <jclinton> either way, it would be good to have
 131  nmarques, what did you want to do with this platform??
 132 <nmarques> surveys for ourselfs
 133  create a platform that our developers and anyone within gnome could use?
 134  to analyse whatever they need to?
 135  and eventually to reinforce and support our decisions?
 136  like which distributions do users run GNOME on?
 137  ;)?
 138  what features they value on gnome?
 139  their opinions about gnome?
 140  everything we can squeeze?
 141  like I said before on the list?
 142  if there are 10 million gnome computers?
 143  we only need 1064 replies every survey for a 5% error margin stat?
 144  :)?
 145  so I would believe it would really help getting us vallues?
 146  linux journal claims there are 11 million gnome desktops in a article?
 147  I dont know how they got those numbers?
 148  but I'm sure I would like to know those number for sure?
 149 <pcutler> canonical is on the record as saying there are 8 million desktops running Ubuntu
 150 <nmarques> ;)
 151  I'm not going to discuss ubuntu?
 152  and for me ubuntu is something I will always avoid, unless if I can't have a better example?
 153 <pcutler> nmarques: I think there is value in some of the data, we just need to make sure we're asking the right questions
 154 <nmarques> exactly
 155 <pcutler> to the right audiences
 156 <nmarques> yeap, but we need to get it running first ;)
 157  third and last?
 158 <pcutler> and just because users might want x, y or z features, it doesn't mean they're going to get done - GNOME is free software and the developers don't necessarily prioritize that way
 159 <nmarques> paul
 160 <pcutler> but anyway, I'm not trying to be negative, just pragmatic
 161 <nmarques> I've used the therm end user
 162  I'm not gonna use it anymore?
 163 <pcutler> why not?
 164 <nmarques> I'm dropping that expression in favor of "target"
 165 <pcutler> but end user is just one of many targets for GNOME, such as developers, ISVs, OEMs, etc
 166 <nmarques> yeap
 167  and those surveys will reinforce our approache to sponsors?
 168  one thing is you going to approach a company like Vodafone?
 169  and ask for sponsorship and claim this and that?
 170  and another is giving them proper data?
 171  that will favour us a lot in those situations?
 172  any commercial company bases their strategy on marketin studies?
 173  we should conduct our own marketing studies?
 174  and if man power is a problem, this is something I can do?
 175  which also takes me into another point?
 176 <pcutler> great - we're all volunteers  :)
 177 <nmarques> paul
 178  if we need a professional job?
 179  there might be interest from my institute to do it for free?
 180  as we've done this a lot in the past for other situations?
 181  ;)?
 182 <pcutler> that great to hear!  sponsorship of projects like this is always helpful
 183 <nmarques> we can rallie for support amongst universities as a social responsible organization
 184  someone spoke about videos in the past?
 185  that should be also easy to rally people for ;)?
 186  but ahead?
 187  one last thing?
 188  I would like to see GNOME providing a webpage of it's top distributors?
 189  we should identify our distribution channels ASAP?
 190 <pcutler> yes, that is planned for the new website that is launching soon
 191 <nmarques> and full advertise them
 192  as we will demand something back from being an "official" gnome distributor?
 193 <pcutler> http://live.gnome.org/GnomeWeb/TwoPointTwentyseven/Content
 194  See under "Download" there is a Distributions page?
 195 <nmarques> last thing
 196 <jclinton> Additionally, the video plan calls for the videos to be brandable by downstream distributions.
 197 <pcutler> great callout, forgot about that
 198 <nmarques> has anyone seen openSuSE building platform?
 199 <pcutler> yup
 200 <jclinton> yes
 201 <nmarques> this can help us a lot in the future
 202 <pcutler> Ken VanDine who builds the GNOME LiveCDs uses rPath's platform to do it, which is similar
 203 <nmarques> and I would like to rally for support to have GNOME fully in Portuguese
 204  and when I say Portuguese, I mean European Portuguese?
 205 <pcutler> nmarques: that's a discussion to have with the Portugese translation team. Again, it's all about volunteers
 206 <nmarques> I'm not going deep into that
 207  paul, translations and many aspects of gnome?
 208 <pcutler> they're at 99% tranlsated;  http://l10n.gnome.org/teams/pt
 209 <nmarques> www.gnomedesktop.org
 210  I would like to see that supported officialy by GNOME in portuguese?
 211 <pcutler> yup, I was going to bring Footnotes up as Zonker has revived that
 212 <nmarques> and I can rally all the support for it to happen
 213  I can have hardware manufactures supplying gnome and gnu/linux?
 214 <pcutler> nmarques: that site is not hosted on GNOME infrastructure, but I'd recommend reaching out to Zonker to discuss
 215 <nmarques> paul
 216  if we support this in portuguese?
 217  I can have local companies donating for gnome?
 218 <jclinton> I think that Zonker would be open to translations.
 219 <pcutler> nmarques: that's good to hear, but please reach out Zonker aka jzb on the website to discuss
 220 <nmarques> as some of them are distributing gnu/linux pre-installed machines
 221  paul, the problem is not the site?
 222  is to know if gnome is involved or not directly?
 223  ;)?
 224 <pcutler> GNOME is not directly involved with that website, it's community run.
 225  (gnomedesktop.org)?
 226 <nmarques> then I'll refrase
 227  we need to get official presence in Portuguese?
 228 <pcutler> The new gnome.org that is coming will be run on Plone, which we can translate into many languages
 229 <jclinton> nmarques, is gnome.org not enough?
 230 <pcutler> nmarques: got it.  Yes, the new site will use PO files just like a GNOME app, and we plan on having it translated if the translation teams volunteer to do it
 231 <nmarques> gnome.org is enough
 232 <pcutler> so if you look at the new sitemap (http://live.gnome.org/GnomeWeb/TwoPointTwentyseven/Content) all of those pages have the opportunity to be translated
 233  right now we just got the editors website up, and we are finalizing the copy & content?
 234  from there we'll migrate it to the live site, and then open it for translations?
 235 <nmarques> the translations I'll manage someone who does them
 236  anyway?
 237  already took much of people's time?
 238 <pcutler> nmarques: it's all good, I love your enthusiasm and wanting to help
 239 <nmarques> everything will go on paper to the list, with pro, objectives, goals, etc
 240  there are somethings that may not make sense now?
 241  but they will at a later stage?
 242  just want people to be sure of one thing?
 243  I dont want to change gnome?
 244  I want only to change how people see gnome ?
 245 <pcutler> nmarques: you'll fit right in then.  Just be ready for some questions (and opinions), which everyone has plenty of
 246 <nmarques> paul, after my article is done
 247  people will realize very well who I am, and how I see things?
 248  ;)?
 249 <pcutler> great, I look forward to it
 250  it's an open source project - it's all about stepping in and just getting stuff done, so I look forward to the help?
 251  ok, I think that's everything.  I'll get this recapped and put the minutes on the web and get these emails out?
 252  thanks jclinton and nmarques for coming?
 253 <nmarques> np
 254 <jclinton> cool
 255 <nmarques> jclinton, can I say something ?
 256 <jclinton> pcutler, feel free to run that email by me before you send it this weekend
 257 <jclinton> nmarques, sure
 258 <nmarques> jclinton, if you are looking for people to make videos for promotion, I might know one or two, feel free to nag me
 259  they are communication students?
 260  but they dont use open source tools :(?
 261 <jclinton> nmarques, ok, mostly i'm concerned with finding a work-flow that uses open source software that will be translatable
 262  that probably is going to mean using kdelive?
 263  ironically?
 264 <nmarques> dont say that
 265  we have a lot to learn from KDE?
 266 <pcutler> openshot is impressing me too
 267 <jclinton> ok, i'll check out openshot
 268 <pcutler> thanks all, afk a bit
 269 <nmarques> going idle aswell