1. Marketing Hackfest 2013
1.1. What?
Marketing hackfest
1.2. When?
June 3-4-5, 10am
1.3. Where?
30 Cooper Square, New York, NY.
Go to the Continuing Education office on the 2nd floor. Contact is David Greenstein.
1.4. Attending
Name |
Need room? |
Flight cost |
Focus areas |
Arriving |
Departing |
Y |
approx. $770 |
brand, marketing materials |
2 June, 16:40, JFK |
June 8/9 |
|
Y |
None |
web, print |
Way before |
Jun 6 19:10 |
|
Y |
gas aprox $150 |
outreach |
June 2 (morning) |
June 6 (EARLY!) |
|
Y |
aprox. $1050 |
web, wiki, outreach |
Way before |
Jun 6 21:30 |
|
N |
None |
|
|
|
|
N |
None |
outreach |
May 31 |
June 5 ~14:00 |
|
N |
aprox. $350 |
outreach, branding,volunteer capture,web |
May 31st |
June 6 15:00 |
1.5. Where?
New York
1.6. Agenda
- Brand definition: create brand concepts and prototypes
- Update the brand guidelines and move them to a restricted location (this would include elaborating them to cover things like visual style, colour schemes)
- Update and improve marketing materials (press and conference kits, posters, t-shirt designs)
- Formulating a FAQ (talking points when discussing GNOME with others)
- Elaboration of an action plan for outreach/attracting volunteers (wiki and website)
Day 3:
- Marketing wiki page redesign
- Reaching out to non-technical audiences
Marketing our JavaScript platform
Post-Hackfest Action Items
- Finish new about us page (Allan to write a draft and review with Emily and Karen)
- Work up visual identity guidelines (Andreas to elaborate and develop)
- Update trademark/logo usage guidelines (Allan to draft new page and review with Karen)
Finish the more general brand guidelines and post online, incorporate visual identity guidelines (Emily to move content to the wiki - marked as draft - Allan to help polish)
Update website according to brand guidelines (Andreas & Fabiana to update in tandem with the new visual guidelines)
- Hold a marketing BoF at GUADEC (someone to follow up once the BoF schedule is live)
Rebrand "Marketing" as "Promotion & Outreach" / "Promotion" / "Outreach" / "Engagement" / "Advocacy" - mailing list, IRC channel, wiki, Get Involved page on gnome.org (Karen to talk to Andrea about technical issues, Allan to email the marketing list to get feedback)
Things we didn't get around to doing
- Talking points
- Web pages for "GNOME Technologies"
- Get involved gnome.org page - refocus to elevate the best places to get involved (eg. bug triage, translation, testing)
1.7. Reports
Marketing Hackfest 2013 by Fabiana Simões
Telling GNOME’s Story by Allan Day