what we did today

• refined the brand definition
• started to turn that into a set of guidelines
• started to think about visual identity, but didn't get very far...
• spoke about outreach
  • planned a gnome love day
  • discussed a possible project plan for our opw marketing intern (wiki page restructuring, graphic design)
  • reviewed existing challenges - jhbuild/test images
• talked about marketing our technologies and how that relates to the brand

to do for wednesday

• develop visual identity and brand presentation
  • relevant art for web and visual design
  • think about updating marketing materials
• formulate talking points, write answers to who, what and why questions, write copy for about us page
• plan how to reach out to non-technical/traditional audiences (potential events we could attend - south by south west, tech fest nw, etc)
• review and update the existing brand/logo usage guidelines
• clear out old marketing materials, move the keepers to owncloud
• write something about the chromebook donation
• plan marketing activities for the summer, particularly around guadec and outreach
• more press releases!