1. GNOME 3.0 Marketing Hackfest
Marketing(2d)2010(2d)05/zaragoza.jpg "http://www.flickr.com/photos/foxspain/3366435522/sizes/s/")
Zaragoza, May 4-7, 2010
Contents
1.1. Organizers
- Agustín Benito Bethencourt, ASOLIF
- Alberto Capella, Technological Institute of Aragón
- Ignacio Ignacio Correas, CESLA
- Stormy Peters, GNOME Foundation
- Paul Cutler, GNOME Foundation Marketing Lead
1.1.1. Sponsors
Marketing(2d)2010(2d)05/sponsored-by-gnome-foundation.png "sponsored-by-gnome-foundation.png")
Marketing(2d)2010(2d)05/ASOLIF.png "ASOLIF.png")
Marketing(2d)2010(2d)05/CESLA.png "CESLA.png")
Marketing(2d)2010(2d)05/ZaragozaAyunt.png "ZaragozaAyunt.png")
Marketing(2d)2010(2d)05/GobiernoDeAragonDep.png "GobiernoDeAragonDep.png")
1.2. Relevant GNOME team
GNOME teams: marketing, art, release
1.3. Description
The GNOME Marketing team would like to meet to define and launch the GNOME 3.0 launch plans.
The regional governments of Zaragoza and Aragon are interested in free software and want to support initiatives that help companies and public administrations to develop and use free software.
The municipality is migrating to free software. They already have done part of that migration. Now they have finished the plan for migrating their desktops (GNOME) so they are very interested in talking to GNOME directly.
1.3.1. Agenda, goals
Goals:
- Meet with local government to create long term partnership
- Make GNOME 3.0 launch plan
* Plan our specific GNOME 3.0 launch events and create GNOME 3.0 resources
Plan/create the dedicated GNOME 3.0 website, write conference materials such as FAQs and slides, etc.
Make GNOME 3.0 videos
- Meet with local users to better understand their needs and use cases
Agenda:
- Tuesday
- 10-11:00 Press Conference
- 11-2:00 GNOME Marketing Hackfest
- 2-4:00 Lunch
- 4-5:00 meeting with CESLA/ASOLIF
- 5:00-7:00 GNOME Marketing Hackfest
- Wednesday
- 9-2:00 GNOME Marketing Hackfest
- 2-4:00 Lunch
- 4-5:00 meeting with ITA
- 5:00-7:00 GNOME Marketing Hackfest
- Thursday
- 9:30-2:00 GNOME Marketing Hackfest
- Demo HOWTO working out: Andreas, Jason, Paul
- Thoughtleadership/outreach listmaking: Ryan, Sumana, Vincent
GNOME Ambassadors material writing: Bharat, Licio
- Brochure work? Bharat, Andreas
- Videos: Jason
- [half-hour break!]
- Videos (1 comp, 4 scripts including some a11y, HOWTO/template): Jason
Talking points wordsmithing, apps & components drilldown: Stormy, Paul, Ryan, & Sumana
- 2-4:00 Lunch
- 4-5:00 meeting with Zaragoza Municipality
- 5:00-7:00 GNOME Marketing Hackfest
- Messaging to, for, and with distros: giving distros messages to use, working with distros, ways we can support their GNOME 3 messaging - Licio, Vincent, Stormy
- Video work: Jason
Other wrapup & execution plan, ownership - everyone
- Sumana's postmortem
- 9:30-2:00 GNOME Marketing Hackfest
- Friday
- 10-2:00 Public Event
- 2-4:00 Lunch
- 4-7:00 Touristic Tour
1.3.2. Measuring your success
- Established relationships with local government
- Have a complete GNOME 3.0 launch plan
- Have a plan for creating videos for GNOME 3.0
- Attendance from our downstream partners
1.3.3. Attendees
Name |
Organization |
Arrival flight, date and time |
Departure date and time |
What you want to work on |
Stormy Peters |
GNOME Foundation |
2010-05-03 8:35 AM @BCN |
2010-05-09 10:35 AM @BCN |
|
Jason D. Clinton |
|
2010-04-29 09:35 @Madrid 05-03 13:48 @Zaragoza |
2010-05-07 19:22 @BCN 05-10 16:10 @Paris CDG |
Video production |
Vincent Untz |
GNOME Foundation / Novell |
|
|
|
Andreas Nilsson |
|
2010-05-03 16:00 @Madrid |
2010-05-09 06:15 @Madrid |
Design and graphics |
Paul Cutler |
GNOME Foundation / Novell |
2010-05-03 09:35 @Madrid |
2010-05-08 20:10 @Madrid |
|
Sumana Harihareswara |
volunteer, GNOME Journal |
2010-05-03 11:00 @Madrid 17:48 @Zaragoza |
2010-05-07 17:20 (5:20pm) @Madrid |
Writing, editing, and project management |
Bharat Kapoor |
|
2010-05-03 07:25 @Madrid 17:48 @Zaragoza |
2010-05-09 10:00 @Madrid |
Integrated Marketing Strategy |
Licio Fonseca |
|
2010-05-03 06:45 @Madrid 17:48 @Zaragoza |
2010-05-09 12:30 @Madrid |
Marketing plans and Strategies, Knowledge base |
Ryan Singer |
Initmarketing |
|
|
GNOME 3 Launch strategy and plan |
Dani Baeyens |
Warp Networks |
Living @ Zaragoza |
Living @ Zaragoza |
Anything that could be useful and local support. Do not hesitate to contact me if you have *any* problem during your stay in Zaragoza |
1.3.4. Costs
- Venue, food and hotel to be covered by local sponsor
- Travel to be covered by GNOME Foundation and other sponsors
- Food during travel, taxis and incidentals to be covered by attendees
1.4. How to get there
Useful Saragossa * Flights from almost everywhere to Aeropuerto de Zaragoza/Saragossa Airport: Skycheck - flights Saragossa
1.5. Accommodation and food
* Hotel booked for the event (from May 3rd through May 7th): Hotel Reino de Aragon
1.5.1. Previous discussions, organization threads, drafts, relevant links, etc
<list of any resource like mailing lists, forums, wiki pages, etc where this has been discussed so far>