What we need for every event

  • Demo Plan

    • Label each monitor with a card at the top saying, for instance, "GNOME on fedora Linux"

      • Should be a mix of standard GNOME stuff and new stuff.

    • Use the same default setup/theme/background on all computers.

    • Have suitable demo media (getting GNOME) to demonstrate, for instance, video playback.

    • Use some dynamic content such as small video windows or completely recorded desktop demos.

  • Talking points: (printed out, ideally on small cards)

    • What is GNOME? (See GnomeMarketing/TalkingPoints )

    • How to welcome people, and how to start talking about GNOME.
      • Would you like to see the latest and most usable GNOME desktop?
      • Are you already a GNOME user? If not, how can we make you a GNOME user?
      • Have you ever wondered what's special about GNOME?
      • Would you like to know about the new features in the next version of GNOME?
    • Have a list of the latest features in the latest stable and unstable branches.
    • Where to find more information or get involved.

  • Scheduled events:

    • Display times of GNOME talks happening at the venue.
    • Let people know that a certain demo/activity will happen at a certain time?
    • Scheduled visit by a well-known GNOME personality, who will answer questions.
    • Usability test, to get people involved, and to show that we care.
    • A translation demo.
    • A mini-bugfix to see a coder at work, to demo bugzilla, cvs, diff, and patch.
    • Even if these don't happen at the particular time, people ask questions about the subjects mentioned.

  • Planning Suggestions

    • It would be good to have a plan for local teams before the show starts, like meet each other, have the most experienced person give a sample demo/talk, and make a list of who knows what areas best, so we can refer visitors to particular people.

  • Storage boxes:

  • Hardware:

  • Posters:

    • The Foot logo plus a slogan to hang behind or to the side of a table. (Slogan in the local language if possible.)
    • Table-width banner to hang from front of the table.
    • Banner for next GUADEC if appropriate/available.

  • Hand-outs/Collateral (in A4/US-Letter, depending on use)

    • Getting involved explaining why a casual user would want to join/contribute to FOG
    • Friends of GNOME, for people who want to contribute non-financially
    • deployment, explaining why your business should install/use GNOME
    • customizable brochure for the local community- information about joining GNOME.locale

  • Stuff to sell

    • Stickers
    • Bags
      • Sell higher-quality bags.
      • Possibly give-away many cheaper bags, to spread our brand around the event. (when that would have an impact.)
    • T-Shirts
      • Have a set for the Local Team, to give a professional image
      • To sell, to attract people, and to spread the brand.

  • Live Media:

    • Explain what they are and how to use them. (See GnomeLiveMedia )

    • Explain what to do next - how to install Linux/GNOME.
    • Tell people verbally for greater impact, as well as giving the printed information.

  • Cash donations/sales

    • Need cash box and somewhere to store it overnight.
    • Need receipt pad.
    • Figure out balance between local group and gnome foundation- guidelines/rules.

  • People

    • 2 or 3 people on an average-sized gratis stand.

  • Costs

    • Travel and Accommodation:
      • We need approximately 3 people each day, so some people have to travel. Cost: Approx. EUR 100 per person per day (EUR 80 train ticket, EUR 50 hotel).

    • Delivery: Sending materials/hardware from one person/event to the other. See Events/GnomeEventsBox

    • Insurance: Mostly for the hardware (both from sponsors and from individuals)
    • Printing/Manufacturing

CategoryMarketing

Events/ConferenceAndShowHowTo (last edited 2013-12-19 00:07:11 by TobiasMueller)