What we need for every event

• Demo Plan

  • Label each monitor with a card at the top saying, for instance, "GNOME on fedora Linux"

    • Should be a mix of standard GNOME stuff and new stuff.

  • Use the same default setup/theme/background on all computers.

  • Have suitable demo media (getting GNOME) to demonstrate, for instance, video playback.

  • Use some dynamic content such as small video windows or completely recorded desktop demos.

• Talking points: (printed out, ideally on small cards)

  • What is GNOME? (See GnomeMarketing/TalkingPoints )

  • How to welcome people, and how to start talking about GNOME.
    • Would you like to see the latest and most usable GNOME desktop?
    • Are you already a GNOME user? If not, how can we make you a GNOME user?
    • Have you ever wondered what's special about GNOME?
    • Would you like to know about the new features in the next version of GNOME?
  • Have a list of the latest features in the latest stable and unstable branches.
  • Where to find more information or get involved.

• Scheduled events:

  • Display times of GNOME talks happening at the venue.
  • Let people know that a certain demo/activity will happen at a certain time?
  • Scheduled visit by a well-known GNOME personality, who will answer questions.
  • Usability test, to get people involved, and to show that we care.
  • A translation demo.
  • A mini-bugfix to see a coder at work, to demo bugzilla, cvs, diff, and patch.
  • Even if these don't happen at the particular time, people ask questions about the subjects mentioned.

• Planning Suggestions

  • It would be good to have a plan for local teams before the show starts, like meet each other, have the most experienced person give a sample demo/talk, and make a list of who knows what areas best, so we can refer visitors to particular people.

• Storage boxes:

  • See Events/GnomeEventsBox for thoughts on shipping, etc.

• Hardware:

  • detailed list in Events/GnomeEventsBox

• Posters:

  • The Foot logo plus a slogan to hang behind or to the side of a table. (Slogan in the local language if possible.)
  • Table-width banner to hang from front of the table.
  • Banner for next GUADEC if appropriate/available.

• Hand-outs/Collateral (in A4/US-Letter, depending on use)

  • Getting involved explaining why a casual user would want to join/contribute to FOG
  • Friends of GNOME, for people who want to contribute non-financially
  • deployment, explaining why your business should install/use GNOME
  • customizable brochure for the local community- information about joining GNOME.locale

• Stuff to sell

  • Stickers
  • Bags
    • Sell higher-quality bags.
    • Possibly give-away many cheaper bags, to spread our brand around the event. (when that would have an impact.)
  • T-Shirts
    • Have a set for the Local Team, to give a professional image
    • To sell, to attract people, and to spread the brand.

• Live Media:

  • Explain what they are and how to use them. (See GnomeLiveMedia )

  • Explain what to do next - how to install Linux/GNOME.
  • Tell people verbally for greater impact, as well as giving the printed information.

• Cash donations/sales

  • Need cash box and somewhere to store it overnight.
  • Need receipt pad.
  • Figure out balance between local group and gnome foundation- guidelines/rules.

• People

  • 2 or 3 people on an average-sized gratis stand.

• Costs

  • Travel and Accommodation:
    • We need approximately 3 people each day, so some people have to travel. Cost: Approx. EUR 100 per person per day (EUR 80 train ticket, EUR 50 hotel).

  • Delivery: Sending materials/hardware from one person/event to the other. See Events/GnomeEventsBox

  • Insurance: Mostly for the hardware (both from sponsors and from individuals)
  • Printing/Manufacturing

CategoryMarketing