GNOME Merchandising
Current Status
2004 : Merchandising strategy and recommendations put together: http://live.gnome.org/FoundationBoard/MerchandisingAgreement
2009 : Hackerthreads currently hosts limited GNOME items: http://www.hackerthreads.com/items.asp?Cc=GNOME&Bc=
Brainstorming
Due to issues with Hackerthreads assortment and look and feel, there is community interest in a new solution (http://mail.gnome.org/archives/marketing-list/2009-May/msg00030.html)
- Goals:
- Offer wider selection of products
- International options
- Be able to add custom artwork
- Partner with fulfilment company for shopping cart, inventory, and shipping
- GNOME look and feel
- Potential Partners
Zazzle (http://www.zazzle.com)
Cafepress (http://www.cafepress.com)
- Both offer similar types of products, including t-shirts, mugs, stickers, mousepads, hoodies, etc.
Subject |
Zazzle |
Cafepress |
International option |
US, UK |
AUS, CAN, UK, US |
Customizable CSS for web store |
Yes |
Yes |
Monthly or Annual Fee |
No |
Yes |
Affiliate Program |
Yes - 15% |
Yes - 15% |
Domain |
www.zazzle.com/gnome |
www.cafepress.com/gnome |
Brands hosted |
Disney, Star Wars, Mozilla, General Mills, Mattel |
American Idol, Barack Obama |
Customizable CSS for web store |
Yes |
Yes |
Customizable margin |
Yes |
Yes |
Unique merchandise |
Bags, poster & prints, business cards, pet clothing |
Organic t-shirts |
Pricing |
Zazzle |
Cafepress |
Men's T-shirt |
$14.95 |
$14.99 |
Mug |
$12.95 |
$10.99 |
Hoodie |
$33.95 |
$34.99 |
Trucker Hat |
$14.95 |
$10.99 |
Organic Women's T-shirt |
$19.95 |
$19.99 |
- Misc. information
Cafepress product pricing list (Could not find one for Zazzle): http://www.cafepress.com/cp/info/help/pricing_policy.aspx
Zazzle pricing / margin information: http://www.zazzle.com/sell/products/nameyourroyalty