GNOME 3.0 Marketing Brainstorming

Brainstorming for GNOME 3.0 marketing kicked off in May, 2009. See this thread on the Marketing email list for more details: http://mail.gnome.org/archives/marketing-list/2009-May/msg00048.html

GNOME Marketing Brief & Calendar

• MarketingBrief

• First draft: http://files.getdropbox.com/u/102187/GNOME/GNOME%20Mktg%20Plan.ods

Marketing Campaign Brainstorming

• Approved campaign: Made of Easy

• Marketing Campaign Idea #1

• Marketing Campaign Idea #2

• Marketing Campaign Idea #3

• Gnome 3 Release Splash On lines of MacWorld Conference idea #4

GNOME 3.0 Marketing Brainstorming

Products

• GNOME 3.0 Desktop
• GNOME Mobile

Audience

• Linux Distributions (Fedora, Foresight, openSUSE, Ubuntu, etc)
• Linux press (Magazines, Websites)
• Developers
• Users
  • Users with Accessibility needs
  • Free software influences and early adopters (hobbyists)
  • Enterprise companies
  • College Computer Science students (our next wave of developers)
  • Windows Users
    • Low functionality windows users - users who spend all of their time in the browser using web applicatoins
    • Normal users (Dependent on having awesome new features)

• Schools & Goverment

• OEMs
  • Accessibility hardware and software manufacturers. (Braille printers, keyboards, pointers, mice, cameras, etc.)
  • Device manufacturers (like digital cameras, scanners, etc.)
• GNOME Mobile Audience
  • OEMs
    • Netbook manufacturers (HP, Dell, MSI, Asus, etc)
    • GPS (Garmin)

    • Mobile phones (Nokia, OpenMoko, etc)

  • Chip manufacturerrs (Intel, ARM)

• Localisation (adding the human angle, see: http://mail.gnome.org/archives/marketing-list/2009-May/msg00105.html)

Messages

Marketing Vehicles

Misc. Tactics

• Gain new developers (Open week?)

CategoryMarketing