Here we can plan for how to improve the Friend of GNOME website, this needs coordination with the WebTeam.

Ideas

• Separate Friends of GNOME and our fundraising campaigns into different entities.

  • Basic "schematic" mockups available here here

  • Another muckup available here

• Simplify the website - no donation levels (just the option of one time donation or recurring)

  • Make donation a one-click experience, or get it as close to as possible. Fx. Pre-defined $5 amount, adjustable with a slider that can turn into a custom entry. Support Paypal, MobilePay, Flattr, Bitcoin, Credit Card

• Change donation box color to #8C5F93

• Evaluate Amazon.com integration

  • How much revenue does the amazon.com integration generates?

    • Some data from the early days: Sept 2010: US$635, Oct 2010: US$823, Nov 2010: US$977 and dec 2010: US$$1360. Source: http://jaap.haitsma.org/.

  • The books that are currently featured are old and not likely to attract any buyers, can replace them with new books, or other items?
  • New Amazon stores has been opened in China, Spain, India and Italy, but you can't make donations from your purchases in these new stores.

  • There are other ways to make the donation apart from using the store. In amazon US there is a dedicated page, http://smile.amazon.com/ , so you can set the GNOME Foundation to make donations automatically from all your purchases.

  • _Maybe_ it could be a good idea to dissociate the GNOME Amazon Store and the Friend of GNOME page.

• Large bus factor with Friends of GNOME. Current form is hard-coded using scripts - so we need TobiasMuller help to change things.

  • Although the form things are part of our WordPress installation and can be changed via the g nome-web-www module

  • https://wordpress.org/plugins/seamless-donations/ ?

  • Need richer information on our donors to do smarter fund raising.
• Gifts
  • Probably drop most of the gifts - it's administrative overhead, and makes the process feel like shopping.
  • We shouldn't give guarantees for postcards - it should be an added bonus, not a promise. We shouldn't give up on the postcards though. Need to update the list of people who send them out, and create a schedule for events when we can do it.
  • We don't give gifts after the first year - we should do something for people who have been donating for a long time (eg. send out a mug after 2 years).

Action

• Fnish new Friends of GNOME web design, get it to the stage where we can propose it for implementation. (AllanDay)

• Need to collect information from donors - add this to the designs.
• As a part of the design process, document what information we want access to, and what we want to do with it.

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