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Promoting GNOME to new users

Overview

Theory

When we communicate through the web, we usually don't work a 100% by the sender-message-receiver principal. Instead, the sender acts as an information giver, giving the information that the receiver is in search for. Internet users are the least loyal users existent in that regard. Their only reason to be surfing on the web is to find an answer to their questions quickly.

This video will not create awareness of GNOME by itself. Something has to cause internet users to begin searching for GNOME on fx. YouTube. The role of this video is to provide information about what GNOME is, giving users a quick and satifactory answer. This video will hopefully then attract them to download and try GNOME or maybe even get involved depending on our message in the video.

1. Defining GNOME and its target group (DONE)

The following questions needs to be clearly answered before we can proceed to shape our advertisement:

2. Product Concept and Target Group Analysis


2024-10-23 10:59