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Defining a target group

We need to communicate to a specific group, or else our message won't interest anyone. Communicating to the right target group is the most important factor to acheive successful communication.

It is important that we:

• Define who our target group is.
• Learn who your target group are.
  • The better you know them, the easier it is for you to adapt the message, design, medium and content to them.

Example Subgroups which the promotional video's targets

• Students
• Office workers
• Artists / Designers

Example subgroups the promotional video will not target..

• Gamers
• IT Administrators (at least not in the context of what a sysadmin does. He may also fall into the category of the above).