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Defining a target group
We need to communicate to a specific group, or else our message won't interest anyone. Communicating to the right target group is the most important factor to acheive successful communication.
It is important that we:
- Define who our target group is.
- Learn who your target group are.
- The better you know them, the easier it is for you to adapt the message, design, medium and content to them.
Example Subgroups which the promotional video's targets
- Office workers
- Artists / Designers
Example subgroups the promotional video will not target..
- IT Administrators (at least not in the context of what a sysadmin does. He may also fall into the category of the above).